Welcome to the thrilling world of online casinos, where the convergence of technology and entertainment transforms the gaming experience into a captivating journey. I’m Jeff Vertes, a seasoned gambling expert, and together, we’ll delve into the dynamic realm where graphic design becomes the brushstroke that paints the canvas of online casino adventures. Graphic designers wield a unique influence in this digital arena, crafting the visual tapestry that not only entices players but also shapes the identity of these virtual havens. Join me as we explore the nuanced artistry behind the scenes, dissecting the pivotal role graphic designers play in defining the aesthetic landscape of online casinos. Before we embark on this exploration, why not log into Yukon Gold Casino, a prime example of where design excellence meets the excitement of gameplay, and witness firsthand the intricate artistry that graphic designers bring to the forefront of your gaming experience.

Visual Appeal and Branding:

Graphic designers are responsible for crafting the visual identity of an online casino. This includes designing logos, color schemes, and overall aesthetics that resonate with the target audience. The visual appeal is the first impression users have when they visit an online casino, and a well-designed interface can create a sense of trust and credibility.

• Logo Design: Crafting a unique and memorable logo that reflects the identity and values of the online casino.
• Color Palette Selection: Choosing a cohesive and appealing color scheme that aligns with the brand’s personality and creates a visually harmonious environment.
• Typography: Selecting appropriate fonts that convey the desired tone and readability, contributing to a consistent and professional brand image.
• Iconography: Creating distinctive icons that represent key features or actions within the online casino, enhancing both aesthetics and user understanding.
• Imagery and Graphics: Curating high-quality images and graphics that resonate with the target audience and reinforce the brand’s theme and identity.
• Brand Guidelines: Establishing and adhering to brand guidelines to ensure consistency in visual elements across all platforms and promotional materials.
• Theme Development: Designing thematic elements that create a unique and immersive environment for users, fostering a sense of identity and differentiation in the competitive online casino landscape.
• Branded Collateral: Applying the visual identity to various collateral, including marketing materials, social media assets, and email communications, to maintain a cohesive brand presence.
• Adaptability: Ensuring that the visual elements are versatile and can be adapted to different mediums and contexts while maintaining brand recognition.
• User Trust: Focusing on creating a visually appealing and professional interface to instill trust in users, crucial for building a loyal player base.

User Interface (UI) Design:

The user interface is a critical component of online casinos. Graphic designers work closely with UX (user experience) designers to create interfaces that are intuitive and user-friendly. This involves designing navigation menus, buttons, and other elements that facilitate easy and enjoyable interaction with the platform. An effective UI enhances the overall gaming experience and encourages users to explore the various offerings of the casino.

Game Design:

Online casinos thrive on a diverse array of games, and each game requires meticulous design to capture the attention of players. Graphic designers are instrumental in creating visually stunning game interfaces, symbols, animations, and other elements that contribute to the game’s theme and atmosphere. The creativity of graphic designers can elevate a game from being merely entertaining to a visually captivating experience.

This table provides a snapshot of the multifaceted role that graphic designers play in shaping the gaming experience within online casinos. Each element contributes to the overall visual appeal and user engagement, making the online casino environment more enjoyable and enticing for players.

Responsive Design:

With the increasing prevalence of mobile gaming, graphic designers must ensure that their creations are responsive and adaptable to various screen sizes. This requires a deep understanding of responsive design principles to maintain a consistent and enjoyable user experience across devices.

Promotional Material:

Online casinos often run promotions and marketing campaigns to attract and retain players. Graphic designers are involved in creating visually appealing banners, advertisements, and promotional material that effectively communicate the benefits of participating in these events. Engaging visuals can significantly impact a player’s decision to explore promotional offers.

Conclusion:

In the ever-evolving landscape of online gambling, the role of graphic designers stands as a testament to the fusion of creativity and functionality. As we’ve uncovered, these visual maestros are not merely decorators; they are architects of immersive experiences, weaving together themes, colors, and animations to create a symphony that resonates with players. The impact extends beyond mere aesthetics — it influences how players navigate, engage, and ultimately immerse themselves in the digital realms of chance. As we continue to witness advancements in technology and design, the future promises even more innovative collaborations between graphic designers and the online casino industry, ensuring that each click and spin remains a visually enchanting adventure. May your future spins be both fortunate and visually splendid. Until next time, happy gaming!

Author: Gambling expert and professional poker player Jeff Vertes

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In the dynamic realm of User Interface (UI) design, the journey from a simple sketch to a polished, interactive screen is a captivating process that requires creativity, precision, and a keen understanding of user experience. This step-by-step guide will walk you through the essential stages of UI design, providing insights and tips to help transform your conceptual sketches into seamless user interfaces.

Understanding the Brief:

Before diving into design, it’s crucial to comprehend the project’s objectives and user requirements. Begin by gathering information, conducting user research, and defining the problem your design aims to solve. This stage sets the foundation for a user-centered design process.

Before embarking on the creative journey of UI design, it’s essential to thoroughly comprehend the project’s objectives and user requirements. This initial phase lays the groundwork for a successful design process. Here’s a detailed breakdown of tasks to ensure a comprehensive understanding of the brief:

1. Stakeholder Interviews: Conduct interviews with project stakeholders to gather insights into business goals, target audience, and key features. Understand their vision and expectations for the UI design.
2. User Persona Development: Create detailed user personas based on demographic information, behaviors, and needs. This step helps in designing with the end user in mind, ensuring a user-centric approach.
3. Competitor Analysis: Research and analyze competitors’ interfaces to identify industry standards, trends, and potential differentiators. This insight can inform your design strategy and help you create a unique user experience.
4. Define Key Performance Indicators (KPIs): Work with stakeholders to define measurable KPIs that align with the project’s goals. This could include metrics like user engagement, conversion rates, or task success rates.
5. Establish Design Constraints: Identify any constraints such as budget, time, or technical limitations. Understanding these constraints from the beginning helps in shaping realistic design goals.
6. Project Scope Definition: Clearly define the scope of the UI design project, outlining the features and functionalities that need to be included. This step helps manage expectations and prevents scope creep during the design process.
7. User Journey Mapping: Map out the user’s journey through the interface, from entry points to desired outcomes. This visual representation aids in identifying key touchpoints and opportunities for user engagement.
8. Set Design Principles: Collaborate with stakeholders to establish design principles that align with the brand and user experience goals. These principles will guide design decisions throughout the process.
9. Establish Communication Channels: Determine the communication channels and frequency for updates and feedback sessions with stakeholders. Clear communication is crucial for ensuring alignment throughout the design process.

By meticulously addressing each of these elements during the initial phase of understanding the brief, designers can set a strong foundation for the subsequent stages of UI design. This thorough understanding ensures that the design process is guided by a clear vision and the needs of both stakeholders and end users.

Ideation and Sketching:

With a clear understanding of the project, unleash your creativity through ideation and sketching. Use pencil and paper to rapidly sketch out different design concepts. This phase allows you to explore various layouts, structures, and user interactions without the constraints of digital tools.

The ideation and sketching phase serves as a crucial creative foundation for the UI design process. This table highlights key considerations and practices to ensure a productive and innovative approach during this initial stage.

Wireframing:

Transition from sketches to digital wireframes. Utilize design tools like Sketch, Adobe XD, or Figma to create low-fidelity wireframes. Focus on the layout and structure of the interface, ensuring it aligns with the user flow and objectives. This stage helps in visualizing the skeletal framework of your design.

Prototyping:

Bring your design to life by creating interactive prototypes. Use prototyping tools to simulate user interactions and navigation. This step is crucial for testing the usability and functionality of your design before investing significant time in high-fidelity visuals.

High-Fidelity Design:

Once the prototype is refined and approved, move on to the high-fidelity design phase. Add color, typography, and detailed elements to enhance the visual appeal. Pay attention to branding guidelines and ensure consistency across the interface.

Interaction Design:

Incorporate micro-interactions and animations to make the user experience more engaging. Consider how elements transition between states and how users will interact with the interface. This step adds a layer of polish and sophistication to your design.

User Testing:

Before finalizing your design, conduct usability testing. Gather feedback from potential users to identify any pain points or areas for improvement. This iterative process is invaluable in refining the UI and ensuring it meets user expectations.

Iteration:

Based on user feedback, iterate on your design. Address any identified issues and make refinements as needed. Continuous iteration is a hallmark of successful UI design, ensuring that the final product is user-friendly and meets the project’s goals.

Handoff to Development:

Prepare your design for the development phase by creating detailed design specifications and assets. Collaborate with developers to ensure a smooth transition from design to code. Clear communication at this stage is essential to maintain design integrity.

Launch and Post-Launch Analysis:

Celebrate the launch of your UI design, but the process doesn’t end there. Monitor user feedback and analyze how the interface performs in the real world. Use analytics to gather insights and inform future iterations.

Conclusion:

The journey from sketch to screen in UI design is a meticulous yet rewarding process. By following these steps, designers can create interfaces that not only meet user needs but also provide an aesthetically pleasing and seamless user experience. Remember, each project is unique, so adapt and refine your process to suit the specific requirements and challenges you encounter along the way. With dedication and a user-centric mindset, your designs can make a lasting impact in the digital landscape.

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Also, gambling sites are a significant source of revenue for many of the world’s most popular casinos. Suppose you plan on creating a website for an online casino; ensure it is professional and attractive to many customers. How your website looks can give people the impression that they are playing at a well-run establishment. To create an online casino website that any business would approve of, keep reading and learn some tips.

1. Use Unique Graphics

It is ideal to use unique graphics when designing a website. For instance, suppose you’re creating an online casino games website. Ensure you are using pictures related to gambling. Moreover, this will help your visitors understand what they’re looking at. It also helps make them feel more comfortable visiting your site and staying there longer.

2. Use a Large Font Size

Once potential players visit your website, ensure they are impressed with how the font will look on their mobile devices. Be sure your online casino website is easy to navigate, appealing, and attractive.

Furthermore, a large font will make your website simple to read and give it a modern look. It also makes finding the information you’re looking for more accessible, making it essential in an online gaming site where users want to play games.

3. Display Your Certs Certification

If you want to gain the trust of your customers, ensure that you have a legitimate casino by displaying certifications for security and reliability. For instance, on casino sites, such as https://topcasinoer.net/ you will find their certification license attached as a logo at the bottom of their website. The logo on their website shows that the gaming authority is regulated and supervised by the Danish gambling authority.

Also, the most common type of certification is a seal of approval from an independent third party like eCOGRA or iTech Labs, which verifies that a casino has met specific standards. You can also display more certifications, such as payment processing certifications or licenses from local jurisdictions where you operate.

4. Make Your Links More Descriptive

When designing your casino games website, it’s essential to ensure your links are descriptive. Rather than clicking on the link and being taken to another page, you must explain what will happen when the user clicks.

However, suppose you created a link allowing users to see the payout rates for different slot machines; you might want to add “Show Payouts” in parentheses after “Payout Rates.” This will help visitors know what to expect when they click the link and the downloading time. 

5. Use an Elegant, Readable Font

Going with something fun and unique is tempting when designing a site, but ensure that everything you do is professional when creating the gaming site. That means using an elegant font that’s easy to read.

However, elegant fonts must be simple, clean, and modern—they should not have any unnecessary details or flourishes. Ensure they look like they belong in an office or on a business card, not on a concert or movie premiere poster.

Professional fonts should also be easy to read, making them perfect for your gambling site. If  you want people to read your content without trouble, ensure your site looks clean and professional from every angle!

6. Avoid Using Lots of Links

Among the most common mistakes that website designers make is to use lots of links. Besides, links are great for directing your audience to other pages on your website. Moreover, they can be distracting; suppose you want your website easy-to-use; try keeping the number of links low.

Also, ensure you only have a few links on your gaming site. Many links can overwhelm visitors, who might need help finding where to go first. Thus, it makes it harder for them to see what they are looking for and leaves them frustrated, especially if they want to play games.

7. Use Several Images

You must use images in your gaming site; suppose you want to design a website that is pleasing to the eye and easy to navigate. However, images give your site personality, and they can also help you enhance the experience that visitors have on your website.

You can also use Images in different ways on a website. Yet among the common uses is for image backgrounds, besides, use images as the background for your entire website. The pro of using an image as a background is that it will automatically fill up any space left by text. Also, other elements on your page can make you keep things looking clean and organized.

8. Separate Categories of Games

Among the most important things to do when designing a clean online casino games website is to separate the categories of games. Ensure you know what your site focuses on. If you focus on slots, ensure all the other games are separate. If you concentrate on roulette, then be sure that all the other games are different from it.

Slots and roulette have similar layouts and features, making it hard to differentiate if they’re mixed or placed on one page. By keeping them separate, both games will stand out more and make it easier for customers to find what they want.

9. Include a Privacy Policy, Terms of Use, and Address 

A privacy policy is among the things a potential player will see once they visit your gaming site. It’s essential to clarify what you collect from users and how you use it. A good privacy policy also explains how visitors can opt out of tracking or other data collection.

The terms of use document specify how you’ll handle disputes between players and casinos, including any arbitration requirements or rules about registering an account. The address/phone number lets players contact you directly with questions or concerns.

Learn How You Can Craft a Stunning Website Today!

People’s motivation for landing on an online casino site differs from the chance to play games but the expectation of an entertaining gaming experience. Ensure that your website is appealing, easy to navigate, and responsive. Each page should have a clear layout. Your site will also be perceived as trustworthy when you implement security features like SSL encryption and use a login system that requires https authentication.

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However, creating a web that is visually appealing and functional without any prerequisite experience is challenging. This is where partnering with a responsive web design firm comes into hand.

The web design firm goes a long way to ensure that it creates a website that meets  your business needs. Whether you want to create a brand-new website or update an existing website, the web design firm has all of the solutions.

Given the many options available in the market, it is difficult to find a reliable and professional firm.

In this article, we share helpful tips when choosing a web design firm for 2023. Therefore, informed decisions can be made while creating a website that stands out in today’s digital landscape.

What is a Web Design Firm?

Web design firms specialize in creating and designing websites for both individuals and businesses. These firms work on different components of the web design, including

• Page layout
• Graphics
• Color scheme
• Technical functionalities

Furthermore, these firms help businesses create visually appealing website designs to attract potential customers. The end goal of any firm is to ensure that a site is user-friendly, easy to navigate, and offers a good user experience.

Your business caters to customers with different needs. Therefore, a site must adhere to rules regarding customer preferences. This is where the firm comes into hand to ensure an optimized site for different devices.

Moreover, firms offer additional services to customers such as:

• Search engine optimization
• Site maintenance
• Web hosting

These tools ensure that the business has a good online presence and reaches the target audience. Given the high level of competition, one needs a site that stands out from the others. Here are tips for choosing these web design firms.

1. Define Website’s Goals and Objectives

The first step in creating a strong online presence through a web design firm is to define a site’s goals and objectives. This involves identifying what you want to achieve on your website and how to achieve it.

Moreover, goals and objectives should be aligned with the overall business strategy. For example, do you want to achieve brand awareness? Do you want to generate leads? Do you want to sell your products online?

Some common goals and objectives for a website include the following.

• Increasing online visibility: This involves your website’s search engine ranking, expanding online presence, and increasing organic traffic.
• Generating leads: This involves using a website to generate leads and converting them into customers.
• Brand awareness: This involves improving brand awareness and establishing a brand among competitors.
• Customer engagement: This involves using a site to engage with potential customers while building a community around it.

2. Analyze Firm’s Existing Portfolios and Case Studies

When searching for a reliable web design firm, it is important to evaluate the existing works of different firms. The hunting process involves determining whether the firm is a good fit for a project.

The existing portfolio involves showcasing previous work from other businesses. Moreover, it highlights the design style, criteria for clients, overall goals, and project scope.

In addition, case studies offer an in-depth review of the web designers’ processes. Furthermore, it highlights the challenges faced and how they were overcome to achieve a successful project.

It is a good idea to search for a web design firm that offers a diverse range of portfolios. This indicates a firm’s flexibility and adaptability. It is important to consider different aspects such as:

• Design style
• Client feedback
• Project scope
• Track record

3. Consider Pricing Range

We strongly recommend choosing a web design firm with a budget in mind. Web designers offer different prices and packages. Therefore, it is important to choose one that fits both the budget and overall objectives.

Moreover, a firm’s pricing and package vary significantly based on location, size, project scope, and experience.

In addition, do not choose a firm that offers lower or higher prices. This is because low-priced firms may cut corners and compromise the overall business quality. Simultaneously, firms that charge exorbitant prices might offer little value to their businesses.

4. Search for Online Reputation

The search for a reputable web design firm that guarantees a high client satisfaction rate is recommended. A web designer’s reputation is a good indicator of overall quality of work and customer service.

The site’s reputation reflects the quality of their work, which can meet or exceed clients’ expectations. We recommend checking online reviews, case studies, and testimonials to help evaluate a firm’s overall track record.

Additionally, a firm with a good reputation is reflected in its level of expertise. A firm with a good reputation is likely to have a team of experienced web designers, project managers, and developers.

5. Check Firm’s Technical Capability

A good web design firm should have a strong understanding of web technologies. In addition, it delivers a site optimized for performance and search engines.

Other important factors to consider when checking a firm’s technical capabilities include experience and the ability to adapt to the latest industry standards and expertise.

We recommend a web design firm that uses modern technology and has in-depth experience with responsive design and mobile optimization for search engines and performance.

Moreover, a reputable web design firm should offer rigorous testing to ensure that the site is technically sound and functions perfectly.

Lastly, the firm should offer ongoing support and maintenance to keep its site up-to-date and run smoothly.

Final Takeaway

Choosing the right web design firm for your business is an important aspect of its success. By following these five tips, one can find a web design firm that aligns with one’s business goals and objectives while delivering high-quality work. Moreover, ensure that each firm carries out due diligence before choosing its preferred option.

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Experience Level:

One of the most significant factors that can influence a designer’s earnings is their experience level. Entry-level designers typically earn less than designers with several years of experience, as experience often leads to improved skills and more advanced design work.

According to a survey by Payscale, the average salary for an entry-level graphic designer is around $40,000 per year, while a designer with 10-20 years of experience can earn an average of $63,000 per year. This increase in earnings is due to the additional skills and knowledge that experienced designers have acquired over time.

Location:

Location is another important factor that can affect a designer’s earnings. The cost of living and demand for designers can vary significantly depending on where they are located. For example, designers living in large cities with a high cost of living, such as New York or San Francisco, often earn more than designers in smaller cities or rural areas.

According to the same survey by Payscale, the average salary for a graphic designer in New York City is $54,000 per year, while the average salary in a smaller city such as Indianapolis is $43,000 per year. However, it’s essential to note that living expenses in larger cities can be significantly higher, which can offset the higher salary.

Industry:

The industry in which a designer works can also play a significant role in their earnings. Different industries have different demands for design work, and the complexity of the work can also affect earnings.

For example, a graphic designer working in the advertising industry may earn more than a designer working in the publishing industry. According to the Payscale survey, the average salary for a graphic designer in the advertising industry is $52,000 per year, while the average salary for a designer in the publishing industry is $47,000 per year.

Type of Design:

The type of design work that a designer specializes in can also affect their earnings. Some designers may specialize in web design, while others may specialize in product design or package design. The complexity and demand for different types of design work can affect earnings.

According to the Payscale survey, the average salary for a web designer is $51,000 per year, while the average salary for an industrial designer is $67,000 per year. The higher salary for industrial designers is due to the specialized skills and knowledge required for this type of design work.

Freelance vs. In-House:

Another factor that can affect a designer’s earnings is whether they work as a freelancer or in-house. Freelance designers have the freedom to set their own rates and can often earn more per project than in-house designers. However, freelancers are responsible for their own business expenses, such as health insurance and equipment costs.

According to the Payscale survey, the average hourly rate for a freelance graphic designer is $29 per hour, while the average hourly rate for an in-house designer is $24 per hour. However, in-house designers may have access to benefits such as health insurance and retirement plans, which can offset the difference in hourly rates.

Education and Certifications:

Education and certifications can also play a role in a designer’s earnings. Many designers hold a bachelor’s degree in graphic design or a related field, which can help them earn higher salaries. Certifications, such as the Adobe Certified Expert (ACE) or Certified Web Designer (CWD), can also indicate specialized skills and knowledge, leading to higher earnings.

According to the Payscale survey, the average salary for a graphic designer with a bachelor’s degree is $47,000 per year, while the average salary for a designer with a master’s degree is $59,000 per year. This increase in earnings is due to the additional skills and knowledge gained through higher education.

Company Size:

Finally, the size of the company a designer works for can also affect their earnings. Larger companies with more extensive design needs and higher budgets often pay their designers more than smaller companies with fewer design needs.

According to the Payscale survey, the average salary for a graphic designer working at a company with fewer than 50 employees is $43,000 per year, while the average salary for a designer working at a company with over 1,000 employees is $61,000 per year.

Conclusion:

As you can see, many factors can influence a designer’s earnings. Experience level, location, industry, type of design work, freelance vs. in-house, education and certifications, and company size all play a significant role in determining a designer’s salary. While the salary range for designers can vary greatly, it’s essential to remember that design work is essential to many industries and can be a rewarding career path. If you’re interested in pursuing a career in design, consider these different factors and do your research to ensure that you’re earning what you’re worth.

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Video Editors

The first tool that every web designer needs is a good video editor. There are many options available, from free programs like iMovie, to paid programs such as Adobe Premiere Pro. A powerful video editor will allow you to create high-quality videos quickly and easily. It will also give you the ability to add effects, animations, graphics, and other features to your videos with ease. Professional editors may also be able to create custom transitions and effects that can take your projects to the next level.

Video Hosting Platforms

Another essential tool for website designers is a reliable video hosting platform. This will allow them to upload their videos and make them available on their website or blog without having to worry about bandwidth issues or storage limits. Popular platforms like YouTube and Vimeo offer both free and premium services, so it’s important to weigh up the pros and cons of each before deciding on the right one for your needs. Most hosting providers also have advanced customization options so users can add logos, banners or background music into their videos – making them even more professional-looking!

Screen Recording Software

Screen recording software is invaluable for website designers who want to create instructional or tutorial videos for their visitors. With this type of software, you can capture anything that appears on your computer screen in real-time with audio narration so viewers can follow along with what’s happening on-screen more easily. Popular options include Camtasia Studio and OBS Studio. Both of these programs come with a range of features such as editing capabilities, voiceovers, annotations and more which will help you create professional tutorials in no time at all!

Online Video Platforms

Online video platforms provide an easy way for website designers to embed interactive videos into their pages without having to host them themselves. Popular examples include YouTube, Vimeo, Wistia, Dailymotion, Brightcove and more. These platforms often have advanced features such as analytics reports which can help you get a better understanding of how viewers interact with your content – making it easier to measure its success. Furthermore most online video platforms provide ways for users to monetize their content if they wish – so there’s potential too generate some income from any videos uploaded here!

Streaming Services

Finally streaming services like Netflix or Hulu could come in handy for web designers who want access to a large library of stock footage that they may not be able access elsewhere (or legally). Although these services come at a cost they could save web designers time searching around multiple sites looking for the perfect shot – plus they may be able offer exclusive clips that cannot be found anywhere else!

Video Converters

Video converter is another essential tool for web designers who need to convert multimedia files from one format to another. A good converter will make it easy to change file formats and decrease download time, allowing visitors to enjoy your content more quickly. Another handy feature of video converters is that they can compress files, making them smaller and easier to store on a hard drive or upload on the cloud. Popular video converter programs include Handbrake, Format Factory, Xilisoft and Freemake Video Converter – each of these offers different features and file support options so you should be able to find the right one for your needs.

Conclusion

Video tools are an integral part of any website design process – they can help bring pages alive while providing insights into how users interact with content that’s been created for them. Ultimately these tools could be the difference between a successful website design project and one that falls flat – so make sure you have all the essentials covered! From versatile video editors through streaming services there are plenty of different solutions available depending on budget requirements; finding what works best shouldn’t be too difficult if you know where (and how)to look!

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Design thinking is also called user or human-directed, emphasizing that the concept implies concern for the client, the buyer or just about the neighbor, which is sure to return kindly in response. For example, the South Korean gas station company S-Oil at the start of its work conducted a detailed survey among motorists and found out that the most common problem of respondents is difficulties with finding parking spaces. To find a free place, drivers had to spin around the parking lot for a long time, driving more than 10 extra kilometers a month, thereby additionally consuming fuel. It would seem that the gas station company is only better off about some one burning gasoline – they will come to refuel faster. But S-Oil is really imbued with the problem. They made it so that the free parking space was visible from afar. When the car is gone, a bright yellow gel ball hangs above the lighthouse. Ko When the car is parked, he pulls the ball by the string, and it goes down – the place is no longer considered free, because the ball is not visible. This feature has brought S-Oil a huge number of grateful customers. Today, the company is one of the largest in its sector in the South Korean market.

History

The term “design thinking” itself was introduced in 1968. It was introduced by Stanford University professor John Arnold in his book Creative Engineering. However, in those days the concept was not appreciated. A decade later, in the book The Sciences of Artificial, Herbert Simon described the principle of design thinking and its stages. This made the approach a little more famous, but real recognition was still far away.

1. The principle of humanism. It implies that any work in the end is aimed at making the life of a person or society better and easier. Thus, whatever you do, you should immediately think about the people who will use your product or service.
2. Uncertainty principle. When a new task arises, you need to try to look at it from different angles, go beyond the usual, post experiments and not indulge your desire to act with proven methods.
3. The principle of redesign. In fact, everything necessary for life in the world has already been created. You can only slightly modify it, improve it, make it more convenient.
4. The principle of testing. When thinking through, it’s important to rely not only on your imagination and theoretical reflections. You should create prototypes, mock-ups – everything to test the idea in practice. So you can identify the main miscalculations at the planning stage.

It wasn’t until 2004 that the Hasso Plattner Institute of Design was opened at Stanfort de. David Kelly became its head. Today, the school is the world’s center of design thinking.

Consistency of design thinking

According to the theory of the Kelly school, in the process of design thinking, we go through several phases. They are all very conditional, because sometimes a brilliant idea arises as if in a second, and it is clearly impossible to distinguish some stages in it .

1. The empathy stage. Here you need to try to stand in the shoes of the target audience as much as possible. What are they worried about? What problems do they need to solve? What would be comfortable for them? For example, the Netflix streaming platform responded to people’s aspirations to watch exclusive quality content at home without purchasing DVDs.
2. Narrowing stage. It is necessary to reduce all experiences into one specific request. For example, how convenient is it to move around the city by your route and not think where to park the car? By the way, hover boards appeared from this request.
3. Generation stage. You have to use the imagination and use the brainstorming technique. No criticism, just free ideas, even the most crazy ones. Only then you can analyze them and select the most feasible ones.
4. Prototype stage. An attempt on a small scale to test, so much the idea works.
5. Test. If everything went well at the prototype stage, then you can expand the area of application of the idea. Perhaps in the future your method will become the most popular in solving similar problems.
   Big business tasks like bringing a new product to market don’t need to apply design thinking, and you can think that way in standard everyday situations.
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Examples of the application of design thinking in various professional fields

In the field of virtual money exchanges, one of the permanent leaders is online casinos. They can only make a profit through online transactions, so they’ve always been as customer-centric as possible . So, they were among the first to pay chips not only by bank transfer, but also with the help of electronic wallets. Similarly, virtual casinos were at the forefront of operations with cryptocurrency.

Another example is that in one of the hospitals in Pittsburgh, when examining young children, it was often necessary to give them sedatives so that they were not afraid of bulky devices, did not scream and did not cry. As a result, someone thought to solve the problem in a different way: the examination rooms were decorated in a pirate style, the devices themselves were designed. they were painted like ships, and black triangles were put on the children’s heads. For young patients, the examination began to look like a fun game, and the consumption of sedatives was reduced by more than 10%

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Relevance of the profession

The structure and logic of each site should primarily perform the tasks of the business to which the web page belongs. Sometimes small changes in design can dramatically affect the conversion of visitors to buyers of the T-store Internet. The sites themselves can differ dramatically in content, goals, which will necessarily affect the design.

Entertainment sites, such as online casinos, should not only attract attention with bright pictures and neon lighting, but also on the first page to make it clear to a casual visitor what games are presented there: roulette, slots, poker, live casino, etc. If all this will be only in the form of inconspicuous inscriptions that the user will have to search for a long time, then few people will reach real bets.

Information resources, rating sites, for example, www.casinopoint-rs.com , also need to be designed in such a way as to give the reader maximum information in a few seconds, and even structured, so that he has an understanding in this short period . Pages of expert analysis, for example, on m Platba casino, at first glance are simple, but if you look closely, it will become clear that the position of each block is thought out and clearly led. The task is even more complicated when you need to create an online store or news portal with complex navigation and many sections and subsections. That’s why a rare business today does without a web designer.

The employer will need a web designer to solve the following tasks:
● creating the appearance of the site, a beautiful and attractive picture;
● thinking through the logic of navigation of the Internet site;
● adaptation of the existing site for smartphones, tablets and other gadgets;
● development of a prototype layout for the site;
● giving recognition to the brendu in the Internet space;
● rebranding or updating an existing Internet resource, etc.
An experienced web designer will never be left without a job.

What a Web Designer Should Be Able to Do

A web design specialist does not have to complete a higher education in the chosen specialty. Any employer will look at the portfolio, skills, quality and speed of work, and not at education or even experience. Therefore, many web designers work successfully after completing short courses or even self-education.

A web designer does not have to be a web developer at the same time, these are two different specialties, but knowing the basics of development will not hurt, because then the designer will better understand how to build his work and set priorities correctly.
There are skills that a web designer will need:

1. Knowledge of the basics of design: the ability to work with composition, perspective, palette.
2. The ability to work with fonts, the ability to correctly arrange the text on a banner or other medium.
3. The ability to correctly combine colors, select the right ones for a given theme.
4. Ability to work in design programs: Figma, CorelDraw, Adobe Illustrator, Adobe Photoshop and others.
5. Understanding the basics of adapting Internet sites, the ability to make the site equally convenient for use on phones of different brands and on a computer.
6. Knowledge of the basics of marketing and sales psychology: the designer must think through the site in such a way as to quickly interest the visitor and provide maximum useful information.

Of the more general skills, a web designer will need:

1. Patience and perseverance. This is mostly work in one place, at the computer.
2. Attentiveness. The web designer must think through every detail of the future site, otherwise the front-end developer will have to think of something for him, and this is not good for reputation.
3. Communication. A web designer never works alone. In the state or on freelancing, he always needs to coordinate his work with the rest of the team to create the site and the customer.
4. Time management. Especially relevant for freelancers, of which there are many among web designers. A specialist must be able to correctly distribute time and load in order to fit into all deadlines.
5. The ability to constantly learn. Web design is a very dynamic and rapidly developing field. New trends, directions, tools, etc. In addition, to be a professional in this field, you will have to regularly catch up in related ones: web development, marketing, etc.
   A web designer is a versatile personality who looks through the eyes of an artist, and thinks in terms of a programmer and a business strategist.
   Difference from other types of design

Unlike the work of fashion designers, furniture designers or landscape designers, the work of a web designer is intangible, it exists only in a virtual space. This has pros and cons. On the one hand, a specialist does not need to think about the texture of materials, their cost and availability. On the other hand, for a web designer, more than for the rest, computer and network literacy is important. Moreover, he needs to be at least a little programmer to create a design suitable for implementation.

At the same time, the web designer is not tied to studios, workshops, locations of the customer. To work , he needs only a laptop and Internet access.

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The term is believed to have been first used in 1922 by William Dwiggins, a typographer and calligrapher. In his essay he pointed out that with the rise of mass printing, design had to change. But of course graphic design existed before that, for example in engravings and the first printed newspapers.

In many ways, modern designers are still doing similar tasks to Dwiggins: creating posters, illustrations, logos, and working with fonts. Only now they work on computers and use special tools.

The goals and tasks of graphic design
Modern graphic design is needed to sell products, establish relationships with customers and create a comfortable environment. We see it everywhere – on bus stops, road signs, signage, in books, in presentations, instructions and social media.

Graphic design has several tasks:

To emphasize differences: graphic design helps to emphasize the features of each object, to highlight it against the rest. Recognition is achieved through color identification, branded graphics, typography and layout. This helps differentiate the product from the competition.

The graphic designer communicates brand values through these elements. In this way, he or she helps shape the company’s identity and a special connection with the audience.

To keep the theme of the brand alive in the future, the graphic designer also develops a brand book, a guide to the use of corporate identity. With his help, the unity of graphics and maintains the basic concept.

Graphic design is used in both online and physical advertising, for example:

• In media advertising banners;
• postcards and flyers;
• posters and banners;
• Infographics and brochures;
• Social media ads.

The advertisement must attract the client with its originality. In addition, it must be relevant. Advertising design is a marker of time, because it reflects trends and trends in visual communication. If we look at advertising posters in the 2000’s, they seem to us too bright and crowded. Although at that time they held the attention of the audience. Now optical illusions, eco-design, emoji, 3D-graphics and an emphasis on typography are trending.

User interface design is work on the graphic part of the interfaces of applications, sites and services. It requires detailed work on all elements – buttons, icons, forms.

The work of a graphic designer of user interfaces is connected with UI-design, therefore a professional should have an understanding of adaptivity of screens and have basic knowledge in web development.

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Both specialists – graphic designer and web designer – work on visuals, both know the basics of design: they understand composition, graphics, and fonts. However, they have different goals, tools and ways to interact with users. In this piece, we’ll list the differences between a web designer and a graphic designer.

Difference #1. A web designer works with interaction
What is the difference between a web designer and a graphic designer? First of all, by the fact that the former is much more focused on user interaction with the design.

Difference #2. For a graphic designer, adaptability is not as important
The difference is that a graphic designer works more often with a specific task, it is not so important for him to make graphics suitable for different types of electronic devices at the same time. The image has to look equally good on different media: on a billboard, a mug, a business card, an app, etc.

Difference #3. The web designer has more feedback
Web design and graphic design are two different ways of organizing work. A graphic designer most often works on projects: after completing one, he or she starts a new one. He rarely receives feedback on his product from users.

What do the web and graphic designer have in common?
Both graphic designer and web designer should have good communication skills: work in a team, ask the right questions, give feedback. In this way, the graphic designer will find the best visual solution to the business problem, and the web designer will collaborate with the development team to produce a user-friendly and effective design.

Another similarity between web and graphic designer is that both of these professionals can work remotely, searching for orders in a similar way. Also, both of these professions are in demand and promising.

If you have figured out what the difference between a web designer and a graphic designer, but still not sure which direction to choose, take a look at the basic courses. For example, a program on Adobe Photoshop will give you the basic knowledge that all designers need. At the first stage of training, the differences between web and graphic design are not so significant, and when you start practice, you will be able to make a more conscious choice of specialization.

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