Training program
Introduction to the Graphic Designer profession
- History of design: schools, currents and main stages of development
- Spheres of activity and professions in graphic design. Designer and society
- Principles and approaches to design in graphic design
- The profession of graphic designer: necessary skills and employment opportunities
Propaedeutics. Basics of Composition
- Means of expression when working with graphics and basics of visual perception
- Formal composition: center and periphery, basic contrasts, proportions, compositional schemes
- Color composition and color design
- Principles of graphic styling, sketching
Color theory and psychology
- Color physics: color ranges in nature, color rendering, color mixing
- Psychology of color and color perception
- Role of color in design, branding and print
Adobe Photoshop: basic tools and features
- Introduction to Adobe Photoshop: tools, interface, peculiarities of bitmap graphics.
- Collaging, working with masks and filters
- Creation of design layouts, Photoshop acceleration techniques
- Retouching and color correction of images
Adobe Illustrator. Working with vector graphics
- Vector Graphics: Features and Scope
- Introduction to the interface and tools of Adobe Illustrator
- Working with color and brushes, pattern creation.
- Working with layers and text. Tracing. Layout composition in Adobe Illustrator.
- Using raster effects in vector graphics, stylization techniques.
Typography
- Development of typography: history of Latin and Cyrillic alphabets, styles and stylistic trends
- Architecture and classification of fonts. Calligraphy and lettering
- Features of typography for printing or web, microtypography. Font compositions.
Communication Design
- Visual advertising media
- Psychology of perception in advertising
- Development of advertising: basic stages
- How to think over and realize an advertising campaign
- Features of digital communications
- How to present a project to a client
Practical guidelines for designing brand identity
- Analysis of competitors and peers before work Creation of the wiseboard and style references
- Creation and description of a brand platform, definition of a target audience
- Creative techniques useful in concept development
- Presentation and passport standards: how to pack the elements of identity and present them to the client
Introduction to the Interface Designer profession
- Competencies and tasks of an interface designer
- Composition of the team involved in digital product development
- Figma online interface editor: main tools
Creating a website in Figma. UX-design. Composition. Prototype creation
- Basic principles of usability
- Web Composition Rules
- UX-design: basic concepts you need to know
- User scenario analysis
UI design of a landing page. Creating a graphic concept
- Rules of typography in web design
- Basics of working with color on the web
- How to choose images for the site
- Mobile adaptation of the design