The year 2024 will bring with it new trends in the world of graphic design that are already beginning to have a significant impact on visual culture. From soothing rhythms and ASMR that emphasise tactility and emotional response, to breakthrough innovations in the use of 3D gradients and generative AI, designers around the world are looking for new ways to capture the imagination of audiences. These trends not only define the direction the industry will take, but also reflect broad cultural and technological shifts.

Soothing Rhythms and ASMR

One of the key design trends of 2024 is a style called “Soothing Rhythms”. This trend combines repetition and visual rhythm, which are traditionally used in graphic design to create pleasing compositions. 

Recently, there has been a noticeable increase in the number of images that emphasise these characteristics. Such visuals are often associated with ASMR, an autonomous sensory meridional response that can be triggered by certain tactile visuals, especially if they are supported by appropriate sound effects. 

Pantone’s colour of the year, soft peach, also fits perfectly into this visual trend.

3D Gradients

The use of gradients in design is nothing new, but in 2024, 3D gradients are taking centre stage. Unlike traditional linear or radial gradients, 3D gradients are irregular colour transitions created using static or animated 3D objects. This trend is finding applications in a variety of fields, from typography to photography.

Stretch and Inflate

The recently introduced “inflate” feature in Adobe Illustrator has made it easy to turn 2D vector shapes into three-dimensional 3D objects, causing this visual trend to grow in popularity. In typography, this style is supported by the variable font format, allowing you to significantly change the shape of text by adding different attributes to the thickness of the font.

Bento Grids

This trend is inspired by Japanese bento boxes and was one of the first to be used by Apple on its website. It is now widely used on the web not only for interfaces, but also for structuring portfolios or slides in presentations. The style is characterised by a clear separation of elements, but works where elements interact with each other in a non-standard way look particularly interesting.

Doodles

Simple drawings, sketches and cartoon characters are now at the peak of popularity and are likely to become even more in demand. They can be used on their own or in combination with photos and 3D renderings. Aron Lee of Fried Cactus Studios is one of those who master this style.

Pixels and Dots

In contrast to other styles, the use of pixels and dots in combination with other, smoother elements is gaining popularity. This style is based on contrast and works so well because we’re used to viewing images on high-definition screens, and any pixelated element immediately catches the eye.

Generative AI

Generative AI has had a significant impact on image interaction in 2024. The anti-AI trend is expected to grow, which may include images that mock AI-generated images or emphasise the use of non-AI techniques. Content Authenticity Initiative (CAI) will also gain momentum as the need to distinguish generated images from real images increases.

Predictions for 2024

2024 promises to be an important year for graphic design, with a number of exciting trends, each opening up new opportunities for creativity and innovation. Here are some of them:

• Anti-AI trend: Use of images that emphasise the use of non-AI techniques.
• Content Authenticity Initiative (CAI): Increased demand for the ability to differentiate between generated images.
• Detailism: A new trend in visual style based on maximising the revealing of image details.
• AI ism: Emphasis on “errors” or “hallucinations” created by generative AI, rather than hiding them.

Conclusion

Graphic design in 2024 demonstrates a wealth and diversity of trends reflecting both technological innovation and a desire to connect emotionally with audiences. 

Soothing rhythms and ASMR, 3D gradients, inflatable objects, bento meshes, doodles, playing with pixels and dots, and innovative approaches to using generative AI are all shaping contemporary design. 

These trends not only offer designers new tools and methods to realise their ideas, but also pave the way for deep and multifaceted interactions between the work and its perception. 

FAQ

Can the different trends of 2024 be combined in one project?

Yes, many of these trends complement each other and can be used together to create unique and memorable designs.

What are the best tools for working with 3D gradients?

3D modelling software such as Blender or Cinema 4D, as well as graphic editors that support 3D effects, such as Adobe Photoshop, are suitable for working with 3D gradients.

Is the popularity of generative AI affecting the labour market for designers?

Generative AI opens up new opportunities for designers. However, it also requires designers to adapt and learn new skills to use these technologies effectively.