A web designer is a specialist who is responsible for the appearance of sites and applications. It is important to note that its tasks include not only visible beauty, but also a complete thought through the logic of the site. It is necessary to combine everything in such a way that the visitor, entering the online platform, does not get lost, but at first glance understands which link or in which section to look for what he needs. In the modern environment, people suffer from an excess of information that pours on them from all sides. Every year we learn to filter these streams more and more rigidly. Therefore, selling or entertainment sites sometimes have only a few seconds, to interest the visitor and convince him to stay. And in this, the key role is played in the design.

Relevance of the profession

The structure and logic of each site should primarily perform the tasks of the business to which the web page belongs. Sometimes small changes in design can dramatically affect the conversion of visitors to buyers of the T-store Internet. The sites themselves can differ dramatically in content, goals, which will necessarily affect the design.

Entertainment sites, such as online casinos, should not only attract attention with bright pictures and neon lighting, but also on the first page to make it clear to a casual visitor what games are presented there: roulette, slots, poker, live casino, etc. If all this will be only in the form of inconspicuous inscriptions that the user will have to search for a long time, then few people will reach real bets.

Information resources, rating sites, for example, www.casinopoint-rs.com , also need to be designed in such a way as to give the reader maximum information in a few seconds, and even structured, so that he has an understanding in this short period . Pages of expert analysis, for example, on m Platba casino, at first glance are simple, but if you look closely, it will become clear that the position of each block is thought out and clearly led. The task is even more complicated when you need to create an online store or news portal with complex navigation and many sections and subsections. That’s why a rare business today does without a web designer.

The employer will need a web designer to solve the following tasks:
● creating the appearance of the site, a beautiful and attractive picture;
● thinking through the logic of navigation of the Internet site;
● adaptation of the existing site for smartphones, tablets and other gadgets;
● development of a prototype layout for the site;
● giving recognition to the brendu in the Internet space;
● rebranding or updating an existing Internet resource, etc.
An experienced web designer will never be left without a job.

What a Web Designer Should Be Able to Do

A web design specialist does not have to complete a higher education in the chosen specialty. Any employer will look at the portfolio, skills, quality and speed of work, and not at education or even experience. Therefore, many web designers work successfully after completing short courses or even self-education.

A web designer does not have to be a web developer at the same time, these are two different specialties, but knowing the basics of development will not hurt, because then the designer will better understand how to build his work and set priorities correctly.
There are skills that a web designer will need:

1. Knowledge of the basics of design: the ability to work with composition, perspective, palette.
2. The ability to work with fonts, the ability to correctly arrange the text on a banner or other medium.
3. The ability to correctly combine colors, select the right ones for a given theme.
4. Ability to work in design programs: Figma, CorelDraw, Adobe Illustrator, Adobe Photoshop and others.
5. Understanding the basics of adapting Internet sites, the ability to make the site equally convenient for use on phones of different brands and on a computer.
6. Knowledge of the basics of marketing and sales psychology: the designer must think through the site in such a way as to quickly interest the visitor and provide maximum useful information.

Of the more general skills, a web designer will need:

1. Patience and perseverance. This is mostly work in one place, at the computer.
2. Attentiveness. The web designer must think through every detail of the future site, otherwise the front-end developer will have to think of something for him, and this is not good for reputation.
3. Communication. A web designer never works alone. In the state or on freelancing, he always needs to coordinate his work with the rest of the team to create the site and the customer.
4. Time management. Especially relevant for freelancers, of which there are many among web designers. A specialist must be able to correctly distribute time and load in order to fit into all deadlines.
5. The ability to constantly learn. Web design is a very dynamic and rapidly developing field. New trends, directions, tools, etc. In addition, to be a professional in this field, you will have to regularly catch up in related ones: web development, marketing, etc.
   A web designer is a versatile personality who looks through the eyes of an artist, and thinks in terms of a programmer and a business strategist.
   Difference from other types of design

Unlike the work of fashion designers, furniture designers or landscape designers, the work of a web designer is intangible, it exists only in a virtual space. This has pros and cons. On the one hand, a specialist does not need to think about the texture of materials, their cost and availability. On the other hand, for a web designer, more than for the rest, computer and network literacy is important. Moreover, he needs to be at least a little programmer to create a design suitable for implementation.

At the same time, the web designer is not tied to studios, workshops, locations of the customer. To work , he needs only a laptop and Internet access.