The rules of typography allow you to attract and retain attention through text layout, spacing, margins, and fonts.

In eight lessons, we’ll cover the basics of layout and the principles of font combination and learn to use mnemonic and expressive means of typography. We will apply the knowledge in practice. At the end of the course students will form a basic portfolio.

Suitable for

Graphic designers and web-designers, who want to make their work more expressive, conduct competent communication with clients and argue their artistic decisions
Periodical designers and editors – to master attention management skills
Art directors – to work with text independently and set layout tasks competently
Illustrators, product designers and communication designers to work on the overall visuals and narrative of a brand

Program:

An introduction to fonts
historical overview
classification of fonts
trends in modern font design
Quality fonts for your own practice

Font selection and combination
principles of combination of fonts
classical font pairs

Typographic tools
typographic revolution
expressive means
mnemonic devices, or how to turn lettering into a logo

typographic accent
font inscription composition
format, margins, scale
rules for typing accent texts

Intermediate review
review of student papers

typeface and image
rules of composition
basics of grid work
modular grid for text and pictures
Ways of working with images in the layout

Ways of arranging text
book or magazine page layout
layout of the typing page: margins, line length, column elements
text structure
Ways of designing headings, additional texts, footnotes, comments

Basic typesetting rules
line spacing, hyphenation, density, corridors
automatic text processing: scripts and services
Non-alphabetic characters in fonts and ways to work with them

lists and tables
technical aesthetics
InDesign tools for working with tables
charts, diagrams, and graphs

Final Review
review of student work