Graphic design is a way of communicating messages and ideas using fonts, graphics, images or video.

The term is believed to have been first used in 1922 by William Dwiggins, a typographer and calligrapher. In his essay he pointed out that with the rise of mass printing, design had to change. But of course graphic design existed before that, for example in engravings and the first printed newspapers.

In many ways, modern designers are still doing similar tasks to Dwiggins: creating posters, illustrations, logos, and working with fonts. Only now they work on computers and use special tools.

The goals and tasks of graphic design
Modern graphic design is needed to sell products, establish relationships with customers and create a comfortable environment. We see it everywhere – on bus stops, road signs, signage, in books, in presentations, instructions and social media.

Graphic design has several tasks:

To emphasize differences: graphic design helps to emphasize the features of each object, to highlight it against the rest. Recognition is achieved through color identification, branded graphics, typography and layout. This helps differentiate the product from the competition.

The graphic designer communicates brand values through these elements. In this way, he or she helps shape the company’s identity and a special connection with the audience.

To keep the theme of the brand alive in the future, the graphic designer also develops a brand book, a guide to the use of corporate identity. With his help, the unity of graphics and maintains the basic concept.

Graphic design is used in both online and physical advertising, for example:

• In media advertising banners;
• postcards and flyers;
• posters and banners;
• Infographics and brochures;
• Social media ads.

The advertisement must attract the client with its originality. In addition, it must be relevant. Advertising design is a marker of time, because it reflects trends and trends in visual communication. If we look at advertising posters in the 2000’s, they seem to us too bright and crowded. Although at that time they held the attention of the audience. Now optical illusions, eco-design, emoji, 3D-graphics and an emphasis on typography are trending.

User interface design is work on the graphic part of the interfaces of applications, sites and services. It requires detailed work on all elements – buttons, icons, forms.

The work of a graphic designer of user interfaces is connected with UI-design, therefore a professional should have an understanding of adaptivity of screens and have basic knowledge in web development.