Identity is a systematic design task, which should be solved sequentially: from the customer’s desires and the search for ideas to the creation of style and development of the guideline. You will learn the fundamental approach to identity. You will learn what the style consists of, what brand aesthetics can be, how to structure the design system and adapt it to different formats. You will learn how to organize your work and interact with clients, as the instructor will share contract and commercial proposal templates. As a result, each student will add a conceptual case to his or her portfolio.

Program:

The Five Stages of Idea Design
carriers
stages of creating an identity, briefing
design research
selection of references
customer relations

Identity making techniques
foundations of identity
concept, identity, style
elements of identity
logo, sign
color, font
typography, grid
illustration, photo
composition
media
creation of design concepts

12 Styles of Design
paper style
swiss
utilitarian aesthetics
diagrams and scientific infographics
technical style
round design
chaotic-maximalism
retro
Flower design
geometry and shapes
art nouveau
collage

Hydbooks and brandbooks: how to build a design system
the difference between a brandbook and a guidebook
formats
ndentics and media

How to put together a memorable case
case collection, social networking tips for designers
Studios and their project presentations

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